Spreker
Piet Saegeman
Piet Saegeman is the strategic messaging consultant behind YAMAZONI.
After decades in marketing and sales roles at companies including Apple and Showpad, he saw a pattern: most companies don’t lose deals because of their product. They lose them because of how they communicate.
Today, he helps founders, CEOs, and commercial leaders use a proven narrative system, grounded in brain science, to create messaging that drives attention, builds trust, and wins deals.
An incorrigible enthusiast, Piet has a relentless curiosity about how people decide and act.
Wanneer
Waar
Categorie
Talk
The better story wins. How to use brain science in your narrative. (ENG)
Practical keynote on strategic messaging using 5 INTENTS®. For founders, CEOs, and commercial leaders who want to win more deals, not for those looking for copywriting tips. I’ll reveal why messaging fails, how buyers actually decide, and how to structure a narrative that drives attention, builds trust, and triggers action. Expect a clear framework you can apply immediately to strengthen your narrative and move deals forward.
[Deze sessie wordt gegeven in het Engels.]
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