Timetable

The future of content with zero clicks (ENG)

Be more mixtape: why you shouldn't use AI to write (and what to do instead) (ENG)

The better story wins. How to use brain science in your narrative. (ENG)

Deep Loyalty: How to create customer value in the age of AI

The art of knowing when to shut up
Welcome & coffee
Introductie door Michel De Baer & Yannick De Smedt
Lunch & networking
Break
Drinks
